The Connect Care 30-60-90 Communications Plan was recently reviewed and approved by Alberta Health Services (AHS) leadership. This recognizes a need to address distinct communication needs of end-user communities. A draft communications strategy for one of those communities, physicians, is now available for review and feedback.
The goal is to explore and ensure effective exchange of questions and information with Connect Care physician communities. Some physicians work within AHS structures. Others see themselves as affiliates. Still others see themselves as independent entities. Even within clinician communities, there are diverse communication preferences. Accordingly, a clinician-oriented communications strategy must addresses challenges of diversity, varied allegiances and even conflicting interests. The ultimate goal is to support engagement with the Connect Care program, to rally clinician input to CIS design and build, and to support beneficial adoption.